When Joana gave birth to her third child she breastfed exclusively and even quit her then eight-year corporate job to be a stay-at-home-mom. It was challenging but rewarding since she had long dreamed of staying home to take care of her kids. Inay Moments was launched on her 7th week postpartum. She focused on two products she needed as a new mom but couldn't find any within her budget. Now she offers affordable, comfortable and budget- friendly nursing bras and postnatal girdles.