Soul sisters Monica and Denise chose motherhood after a life of ambivalence. Realizing that they wouldn't dare leave their babies for work, both decided to be SAHM (stay-at-home-moms) and eventually, WAHM (work-at-home-moms). They advocate breastfeeding and practice attachment parenting. Indigobaby is their brainchild, a collaboration of products to enrich you and your baby's life. Their products were launched in November 2007 in various bazaars in the metro and today, they are known as a one-stop online baby shop for green and hip parents.